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You know what this sounds like? All the lame hipsters who start complaining loudly about how bands are sellouts when more than 15 people start listening to them. "Man, the [insert band name here] used to be cool, but now all the trendies listen to them."
Get over it, man. If anything we should be celebrating the fact that people are getting off their fat asses and running. A week from today I'm running my first 5K, and I've set a goal for myself to try to finish in 32 minutes or less. A lame goal? Perhaps; after all, THAT won't ever get me into the Olympics. But it's a challenge for ME. When I accomplish this goal, I'll set the bar higher.
America's competitive spirit wah wah wah. I'm competing with no one but myself, and shouldn't we be applauding people who try to accomplish something for which they might think themselves incapable. This is the most douche-baggy article I've ever read on Salon.