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I usually run half-marathons and run into the same sort of snobbery laced in the article. I respect the event enough to respect those, elite or penguin, who undertake this quest. The marathon is a test of endurance and more than once have I seen not a novice, but an elite runner stagger across the line, usually throwing up for good measure. Tenacity wins my admiration and it does not come from the first runner coming across the finish.
As a Canadian reading the article, I find myself flabbergasted to read competiveness as a trademarked American trait. Last time I checked both competitiveness and tenacity are part of the human spirit.