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It has absolutely nothing to do with an influx of amateurs or the plodding paces these people keep. It has to do with money, pure and simple. Anyone who is a superior athlete makes their way into baseball, football, so on and so forth. Why should someone who has physical talent train for marathons for a relatively poor pay rate? It makes no sense financially.
I do not know why the author is so bitter about the likes of Oprah running marathons, but I suspect he wants to delude himself as being an elite, although he is not. For a plodder to train, run and complete a marathon takes more courage than an elite runner because it is just physically and mentally more difficult. And a word to Mr. McClelland- The gentlemen protest too much, me thinks.