I don't know if anybody's looking at this one anymore, but I just had to mention Chocolove. The 60-something percent cocoa bar with the red wrapper (I think it's red, anyway) is my favorite. Oh, and the other brand with the bits of chili peppers. It makes me feel like Moctezuma (sp?).

After all, folks, what we're essentially discussing here is CANDY...JUNK FOOD...SNACKING STUFF...OK? The problem with any kind of food/drink "snob" is that he/she gets so wrapped up in trivia, minutiae and arcana regarding where it came from,percentage of ingredients, etc., that oftentimes the FUN of eating FUN FOOD gets lost in the shuffle! Hey - when it's a matter of non-nutritive foodstuffs, if it TASTES good, it IS good! Whether it's a mundane Milky Way or a gourmet Godiva, each can be beautiful in its own way. And, by the way, I'll stick with regular M&Ms until someone can show me a gourmet-quality equivalent with equally glorious colors.

I can only second drew's comment futher down. An awful lot of sneering has crept in to this article. One simply cannot compare the two types of chocolate, as the would be like comparing a burger (which is essentially waste parts of a cow put to the grinder and poured into patties) with a full blown steak (where diffent cuts definitely taste different).

As for myself, even as a kid of 10 years I favoured dark chocolate to that messy milky stuff. Part of that probably has to do with the advertising(*): something has to be fishy when a company tries to make you believe that adding more of a surplus product (=milk) is supposed to be better than having more of the original stuff after which the end product is named.

(*at least ads here in Europe)