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Chocolate became an acquired taste since large corporations started whoring out what chocolate really is. Melts in your mouth and not in your hand? Sounds like cheap materials and shoddy production, made for mass consumption and not any particular enjoyment. It’s no more snobbery to actually pay attention to one’s own tastes, and other people’s, than it is to be considerate of any other of our body’s senses. It’s what they’re there for. If you want to be anesthetized, fine: I leave you to your golden arches.
Additionally, the chocolate in bulk chunks, long available at Whole Foods and other such stores, is a far more cost-effective means of purchase for chefs and its mention makes me wonder if the writer had any clue what he was talking about.
The definition of pretentiousness, is elevating style over substance. Cutting off one’s nose to spite one’s face. I would say that defending crap like Hershey’s because a few individuals’ enjoyment of high-priced chocolate is irksome fits the characterization of pretentious better than anything else.
