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Read other letters about this article
Sounding exactly like the supposedly bitchy "in-crowd" that Jeffries markets so successfully to, the personal attacks comprising 100% of the posts so far, and much of the article, would be amusing if they weren't so darn sad.
It's just marketing, people. It's not remotely scary. It doesn't have any chance of messing up anyone's life. And, in the case of the 'controversial' t-shirts, it's utterly hilarious that anyone at all would find that sort of intentionally faux-gasp sophomoric stuff offensive.
With really offensive things in the world, like tax cuts for the rich, and a murderous resource war perpetrated by the richest country in the world, you people have some "I'm terribly offended" juice left over for A&F!? Give me a break.
So the "in" crowd need their little uniforms to cover up the gaping emptiness inside. So Jeffries is getting rich selling crap to the colourless -- ain't that the American dream?
What is it about A&F and Mike Jeffries that really bothers you? Their "you must conform to rebel" clothes? His white teeth? Or is there a deeper unease that you're trying to cover up here? Something about runaway consumerism and a never-really-left-high-school desperation to be part of a tribe -- any tribe? Grow up, already!
"Uncool" people bitching about A&F is what drives their marketing, a point that the article's author (almost) got. It allows them to maintain their "the cool get it, everyone else doesn't" pose. So, by all means, get on board!
Or, if you've really got the cahones, take a long, hard look at what you're really catting on about.
