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The writer states they must pick 10 things they don't like. 10 things is a lot. Picking things you don't like eliminates possibilities. These men want to meet someone. So they pick the 3 or 5 or 8 things they really don't like, and then they say "darn, I got to pick more. Hmm... clean. Yeah, I like clean women! That seems like a no-brainer."
I think the writer is reading too much into this.
-geekd