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This one is easy… these men have strong homosexual tendencies. You do not go to e-harmony looking to fulfill a sexual kink… you’re looking for Ward (or June) Cleaver… men with a supra non-threatening sexual personas.
I didn’t give this much thought until two of my obviously gay (but apparently in the closet) friends got engaged to two obviously non-sexual women through e-harmony. Then I started watching the commercials… holy crap… e-harmony is a sight for goofy ass sexually ambiguous Jared’s and like-minded women looking to get married. They can even have kids after the spending several $10’s of thousands of dollars treating “infertility”