Letters to the Editor
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Cary, I love you, but...
...you gotta be clearer about what you're actually advising him to do. If the answer is to leave, trusting that the market will correctly assess whether the guy's company has something of value, then just say so. Don't make him feel so guilty about saving his own neck.
Every time you leave a job of your own accord you will necessarily create some havoc. As a general rule the havoc created increases with your importance of what you've been doing, and the importance of what you've been doing increases as the company goes further and further down the tubes. By my reckoning, the worse a job is, the harder it will be to leave it on pleasant terms.
Yet jobs sometimes have to be left. This company will manage, or perhaps it will fold and the principals will go on to other things, sadder but wiser. Either way, the author really has to leave.