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I had a boyfriend who was very macho straight and he loved to go to gay bars and see how many men would hit on him. As others have said, it was to feed his ego, and he didn't care what the orientation was. My ex-husband acted and dressed so gay by American standards that my neighbors couldn't believe we were married. But he was very straight, just loved jewelry, cologne, open shirts, etc. Sounds to me that the issue here is that this man wants his wife to dress up so he will feel more attracted to her than to the men in the bar. The gay men don't care what this woman looks like.