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Some guys are angry because dating isn't easy if you're a nice person, and it seems so much easier if you're an ass.
They think "If I act like an ass maybe I can control how women respond."
The reality is naturally that you can control some women, but not all women. Most people think the women you can briefly control with this technique aren't worth having. Women who are the type of person these guys were originally looking for are offended. Some people suggest that if dating was easy, the cosmetic industry wouldn't be in business.
The cosmetic industry is also about control, about how "perhaps if I make myself look like this, I can control how things happen to me." The book is also about control - about trying to make women angry about guys being asses and change how they behave, maybe regress back to the days of yore when a guy didn't have to be an ass to control women.
The reality is that no one has any idea where they stand with anyone these days - men don't, and neither do women. Its easy enough to get either sex into bed, but what is the other person really looking for? No one knows!
Women don't generally respond to this problem by becoming bitches, and I think its a misrepresentation of guys to suggest that guys become assholes. Maybe some do, but I think the rest of us learn to be patient and genuine and that having to be someone you're not to be with someone isn't worth the effort involved.
So I'm not particularly worried about this particular dumbass.