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Anecdote: at one point, I looked over a male friend's dating site profile. He is, in fact, a nice guy - in the best way possible. But what the profile said to me was that he was unhappy, not self-confident, and not much fun to be around...
Well, of course. The very fact that someone is on an online dating site means that they are unloved and still looking. The online dating sites are kind of like a game of reverse musical chairs, where the aim is to pair off early and not be the last one left on the shelf. Anyone who is really a catch is swiftly seized and taken off the market.
The only thing that would really work well would be if one had some overwhelming reason for being on the Web site:
Wealthy widowed legislator with one well-behaved child seeks woman who loves horses. Must wear helmet.
or:
Professional athlete, part-time rapper seeks tall, goal-oriented female Ph.D. No basket cases.
will do better than:
Lonely, but amusing nerd with herpes seeks like-minded female for weekend pot and drinking binges. Has cable TV and expects the same in a partner.