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There is definitely something to wanting what you can't have (or shouldn't want). And it plays everyone, men, women, straight, gay whatever. Especially when we're young and learning how to treat each other in relationships. High school (& college) students often treat someone who is needy (but otherwise a catch) with disdain while the uncatchable jerk leaves us wanting more. We're all trying to play the field a bit, and those who play nice often get nothing (at least in the short run).
This is nothing new to humanity, or anything caused by feminism. Though, feminism has allowed women to have different traits, hobbies desires. Or make their own demands from a relationship. There are no "rules" anymore, that's just the way it is.
And that makes dating complicated. Not because of feminism, but because there are so many different viewpoints on relationships. It's difficult on men, it's difficult on women. I'm glad I'm married.