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Are people looking for a relationship or looking to just get laid? These are two very different goals and will probably involve very different people. And nothing will go well if each party walks in with different expectations.
Also, that "hot chicks with douchebags website" was seriously icky. Frankly, those "hot chicks" looked pretty douchey, themselves. Although, given how they're all dressed, they're probably all in the "I just want to get laid" camp. Not that I'm judging.