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>"Both men and women can desire brief hookups"
But not in the same numbers. . .
The percentage of men looking for a brief hookup - followed later in life by a more in-depth relationship at any age always seems to exceed the number of women doing the same. Add on the fact that a man can desire (and perform) a brief hookup daily and most women would only be interested in that twice (or less) a week... and you have a lot of frustrated guys. SO the most successful strategy for a guy interested in ONLY a brief hookup at the time is to be an @sshole. He can deliver his lame, gross hookup line to hundreds of women in very little time and find the ones in a like mindset. A women could wear a button (or just SMILE) and find men without waiting as the ratios are always off.
Forget Viagra. Forget Viagra for women as they say they don't need to want sex more often. What young men need is a pill that causes them to be attracted to men for 24 hours... Oh man, can you imagine the reaction from the Christian right?