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What, exactly, is wrong with "lover" in English? Seems a VERY appropriate term with the necessary level of intimacy, but with no connotation of marriage or living together.
I'm still getting through my 30 Rock DVD's, so I must have missed that pronouncement from Lemon, but what is her reason for dissing "lover?" As an adult male, I've also had a lot of problem with the juvenile "girlfriend and boyfriend" terms, and use lover instead. What social faux pas am I guilty of, lol?