...that was hilarious.

But it does explain the sudden surge in invitations to beach parties...

Instead of gettin in a tizzy about this commercial, why not run a post on the women in real life who employ this tactic more often than this commercial will run here in the US.

But that would be entirely too logical...

My best frenemy in high school and I were something like this, and I'm pretty sure we each thought the other was the unattractive one. Of course, we're completely different "types" and are each attracted to completely different "types" so competition wasn't a real issue.

13-year-old girls and manufactured drama... what're you gonna do?

and leave the Rummie with her bottle of Barcardi.

Just make sure she isn't white.

doesn't want your business.

Barcardi clearly doesn't want my business, and I'm happy to give them what they want in this case.

And, um, did they think there would be no one out there capable of translating from Hebrew to English?

"And, um, did they think there would be no one out there capable of translating from Hebrew to English?"

I'm still trying to make heads or tails out of that sentence. It's an add. For a product. In a foreign country. Not for Salon.

TA beaches are incredible.

Personally, I'm more insulted by the usual assumption that women want to drink sweet, fruity crap....

Good advertisements are works of art. I've always felt the creators of such genius should be rewarded handsomely. In the same vein, idiots like the one who came up with this one should be rewarded accordingly - except I can't think of anything bad enough. Firing is too compassionate for this whitebread dullard.

It's a FUCKING JOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOKE.

The next time Limp-baugh says feminists have no sense of humor, he will successfully be able to point to this article.

Sheesh.

it's fine using fat chicks to sell products - as long as you call them CURVY (http://www.adjab.com/2005/07/18/dove-soaps-real-beauty-campaign/) - and, of course, if an ugly chick ain't REALLY ugly - well, that's fine too - ask Ugly Betty - this is just a bit more "honest" in its sell...

That way, you got to exploit this "issue" as a cheap topic for a column.

In fact, low rent "sexism" like this is presumably every Broadsheet writer's favorite thing. You don't get hurt by it, but it gives you something to write outraged columns about.

Personally, I never get so much attention as when I go out with very attractive and/or charismatic girlfriends. When everybody wants to talk to them and be near them, they end up hanging out with me, too!

And no, I'm not the ugly girlfriend! lol.

My favorite ads are the ones where you can instantly envision eight guys in suits sitting around brainstorming up this crap.

They are patting themselves on the back right now for being so hilarious.

Ungallant and unchivalrous to boot. Way to contribute to the coarsening of our culture, Bacardi! You just gave me another reason to not buy your products. Your rum is swill anyway.

Give me Raileans Premium, Goslings Black Seal, Sailor Jerry, or Cruzan Blackstrap Naval Rum any day.

Whats the uproar about? Where is the news story here?

An ad campaign made fun of ugly/fat people? Huh? I can point to about a million movies or TV shows that do the same, why is this SHOCKING or worth talking about? Its not even like they made up the "ugly girlfriends" concept out of nowhere, since others here have witnessed it in real life.

"And, um, did they think there would be no one out there capable of translating from Hebrew to English?"

Umm ... what? People in Israel speak Hebrew. I'm pretty sure they wrote the ad text in Hebrew so, you know ... Israelis could read it ... and not so that they could evade feminist translation.

Sounds like something the Onion would do...

Or maybe it's a "negative publicity is still publicity" type of deal.

It doesn't work for me. A bad ad campaign will make me avoid a product for YEARS after the campaign has ended.

One example: Those Carl's Jr. ads where the sauce drips all over everything. I hated those ads. I'm not much of a fast-food consumer anyway, but if I have to eat somewhere when on a road trip, I will still avoid Carl's Jr. if there are multiple options. Just because that ad campaign was so unpleasant.

So too, I imagine, with Bacardi.

Oh, here's another one: Absolut Vodka. They did one of their bottle-shaped ads for Mexican audiences, and it was "Absolut Aztlan" or something like that. It showed a map of North America where Mexico had annexed much of the southwestern United States. I won't avoid Absolut because of it (I don't drink much hard alcohol to begin with), but I'll bet there are many who do.

Nothing sucks worse than a failed attempt at grade school level humor.

I'm so far to the left that I'm about to slip into the Golden Gate and I can spot good humor writing when I see it. This is good stuff. Reminds me of 1960's Mad Magazine, or Wacky Packs.

השדיים!

I'm with Jay and others. This has been a trend for years. Instead of calling Bacardi on marketing this trend, why not go after the women who have actually employed the trend for years.

Guys have either slightly less charismatic, good-looking friends or just someone who is willing to temporarily take a backseat for the night they employ to help them hit on women. They even have a name for them, they're called wingmen. The only difference: We don't bother to lie about it.

Please. From what I've observed the "ugly" friend generally has more fun anyway as she is not: a) concerned only with how she looks, b) concerned largely with what everyone else thinks of her, c) interesting, d) has a brain and e) generally has a decent personality.

The non-ugly friend. Often not so much. Get at the source of this problem, not the symptom. Bacardi is the symptom, certain gorgeous women who treat their less attractive friends like handbags are the problem.