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He's a big, strong outdoorsman who once worked a blue-collar job in the oil fields. At the same time, he's a stay-at-home dad who supports his high-achieving wife's very public ambitions. While he's not exactly my type, I assume that his appeal comes from the rare (in the public sphere, at least) combination of perceived virility and sensitivity that he embodies.
Yeah, that type does it for me.
Todd Palin, specifically? Not so much. I like my big, strapping outdoorsmen to also have some integrity and to be responsible, patriotic American citizens (i.e., not to use their spousal relationships for personal gain or, say, to ADVOCATE SECEDING FROM THE UNITED STATES).