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To explain the remark about "going back to a past age"
(1) From the 1990s there was an explosion of promotions encouraging heavy drinking. Think happy hour on steroids. There has been a big attempt by the authorities to cut down on this. I expect the person was referring to this
(2) Although the news story doesn't catch up with this, the 90s boom included "no undie" promotions (in Queensland anyway, perhaps it's new in Victoria - liquor licensing is regulated at the state level here).