Male scientists are more likely than female scientists to chose a subject that involves watching bikini-clad women.

Straight guys like "T". QED.

But will there be an equally groundbreaking, highly revealing (pun intended) research study which examines males' responses to the female derriere in a variety of situations? Say, at the beach...or for a woman bending down to pick up a fallen straw at Starbucks?? Or for the girl at the gym using the elliptical machine right in front of you?

If and when such a study begins to seek research participants, I will gladly fulfil my duty to Science and be there in line...right behind Sir Mix-a-Lot (knighted in 1990 by Queen Elizabeth II).

I am waiting on the scientific study that tests female behavior when confronted with a "Sale on Shoes" sign. Actually for most of the women I know, it doesn't have to be shoes, but that is the ultimate IQ dropper.

... female pundits are more likely than male pundits to chose a subject that involves males watching bikini-clad women.

This sounds like it's straight out of the Onion. Very funny.

The idiot rhinos who work in Victoria's Secret, with their insipid headsets and general lack of even pretending to listen to you don't do anything to boost sales in the realm of dumb aroused males fondling the unmentionables.

And I know you're all empowered and shit. But seriously if you're selling underwear try not to be 80lbs overweight.

Am I to infer that women are 100 percent protected from such things? Just curious, y'know.

""Personally, I'm relieved that the age-old question: "Do some straight men do stupid things because of sex?" has finally been answered.""

Or has it? Maybe the question is more "if they don't do stupid things because of sex, _are_ they straight?"

God made woman on a good day........ Mostly.

Geez, another totally overly simplified commentary about a scientific study. I read the link and the point of it had nothing to do with guys liking to look at breasts per se, or doing "stupid" things when they see them. It had to do with how the visual sexual cues stimulated other parts of the brain involved with reward-seeking behavior and impatience. In fact, the very end of the article states that "men doing a task designed to inspire financial satisfaction reduced the bikini-inspired impatience, just as feeling full reduces food cravings." I wish you BS writers would learn to interpret scientific articles more carefully instead of twisting them all to suit your agenda.

Again, I'm glad I read broadsheet because you guys bring stuff like this to my attention, but I have to say that you would get a lot more out of these studies by understanding human evolution.

I mean, yeah, we all know that guys get excited by seeing breasts (and coincidentally I was just thinking a few minutes ago that sometimes seeing an attractive woman makes me feel the same way that reading a really good book does). However, what is interesting is that the "immediate gratification" mentioned in this post could be seen as behavior meant to possibly display a male's physical health (ie unhealthy desert), his ability to spend larger amounts of money on food (ie a decadent desert), or to show that he is smart enough to get more resources (ie try to acquire a small amount of money). And males produce these displays either to attract women or compete with other men to gain access to women (at least that's the way it works with nearly all sexual organisms including just about all our closest relatives).

Again, I'll put a link to a really good book on sex and human evolution edited by one of my professors here at grad school that I think everyone who reads this blog should read somehow (even the trolls).

Bignose and Angelbug--smart.

Badshaw--Dumb.

That is all.

I think this discussion would be more valuable with pictures of the subject matter.

And the sentiment applies doubly for old guys. I know that old people are all empowered these days, but nobody wants to look at that. If you're in the sex industry, try not to be 500 years old (that's you, Hugh Hefner).

Let me echo the dissatisfaction with Shukert's coverage of this article. In her rush to beat us over the head with her one joke, she misses glaring implications, which merit serious discussion.

The article cited reports that:

“The study demonstrates that bikinis cause a shift in time preference: Men live in the here and now when they glance at pictures featuring women in lingerie. That is, men will choose the immediately available rewards and seek immediate gratification after sex cue exposure.”

Moreover, the desire for immediate gratification is not limited to sex.

Given the findings of this study, it is unlikely that marketers will stop using the objectified female body to sell any and all products under the sun, and it is unlikely that women will stop objectifying themselves with so much to gain economically.

Additionally, consider the implications of the above quote--that there is a shift in time preference--in regard to sexual violence. When do we see this study used to support a claim of temporary insanity in a rape case where the victim was wearing revealing clothing? And, are we prepared to consider such an argument in light of the data?

At stake is an acknowledgement of the subterranean impact of biological factors on individual autonomy. This is a really tricky issue for feminism.

You're just unlucky, Electro Robot - our Victoria's Secret appears to be staffed entirely by supermodels. I'm sure it's great for the guys shopping but it can be a little off-putting if you're a woman who's not too secure about trying on underwear in front of other people anyway.

As others have pointed out, the interesting part of this article isn't that men like boobs, it's that men behave differently in ways completely unrelated to sex after being sexually aroused. I could have told you that, but it's nice to have science to back it up.

I note: since good food apparently satisfies the desire for sexual gratification, isn't the traditional "dinner date then hopefully she'll invite me back to her place" counterproductive? Scientifically, a better example of a date would involve risk-taking behavior that raises the heart rate, since supposedly that increases desire.