Letters posted here are associated with the following article:

31
Letters
Tuesday, May 27, 2008 12:00 AM

How do you sell a pork chop to a woman?

Compare it to nail polish, of course.

The letters thread is now closed.

View:
Tuesday, May 27, 2008 12:32 PM

Call me simplistic, but if this were my ad campaign, I'd propose a different slogan: "Bacon. Because it's really fucking good."

"Venison--Because baby cow's are cute."

Nail polish and meat...Do they think that women sit around all day and think about their nail polish...

If they really want to sell it to women...Pre-cook it and put it into a bag full of ready made vegetables and noodles or something. We are more worried about how fast we can cook diner so that little johnny can sit his little ass down and stop annoying the hell out of us.

Tuesday, May 27, 2008 12:36 PM

Eeeeew

Making chunks of pork resemble severed fingertips doesn't exactly make me want to run out and buy more pork.

On the other hand, maybe this strategy would work pretty well for PETA.

Tuesday, May 27, 2008 12:38 PM

@Cataract (Know Your Cuts of Meat--The Home Game!)

As a minor correction--venison comes from deer, veal comes from baby cows.

Tuesday, May 27, 2008 12:40 PM

What choo talking 'bout, Cath?

Nail polish is absolutely delicious when paired with the right cheese, or as a side dish.

Tuesday, May 27, 2008 12:44 PM

They have an uphill battle

Their goal is to get people to eat the dead flesh of a friendly, intelligent mammal whose meat regularly harbors disease. As if that weren't enough, the stuff gives you heart disease (the number one killer of women in this country.)

Given that they want people to actually buy this crap, you can't knock them for trying some fairly bizarre advertising techniques.

Tuesday, May 27, 2008 12:47 PM

@Grungie

"Making chunks of pork resemble severed fingertips doesn't exactly make me want to run out and buy more pork."

Well, pigs don't have fingers, but it's a far closer representation of what you're consuming than we usually get.

Tuesday, May 27, 2008 12:49 PM

duct tape & estrogen

That line's stereotyping really got me, because my Stanley Wonderbar is the most-used item in my (extensive) toolbox. In fact, when I was doing the online dating thing, I almost used a line about "prefers Wonderbar to Wonderbra."

Tuesday, May 27, 2008 12:59 PM

As a minor correction--venison comes from deer, veal comes from baby cows.

Thanks....I thought about that after I posted it....

I've never eaten veal....

But I have had venison...and deer jerky....mmm mmm

Tuesday, May 27, 2008 01:03 PM

Who says "lickety split" anymore?

Seriously. That sounds like grandma talk.

Oh, BTW--who wears hose anymore either?

Tuesday, May 27, 2008 01:19 PM

That is revolting.

Even if I ate meat, which I don't, the association of that horrible nail polish smell with food is just horrific. I don't even use that shit on my nails, let alone eat it. As a copywriter myself, I am personally and professionally offended by this stupid ad.

Tuesday, May 27, 2008 01:33 PM

Out of touch

This campaign seems like it was designed for women in the 1970s. If they are trying to appeal to younger women (under 45) they are way off the mark. Most women don't wear stockings more than a couple times a year and are likely to have a roll of actual duct tape around for real emergencies. Most drawer or door knobs screw on, nail polish would be a disaster.

Tuesday, May 27, 2008 01:41 PM

How many things are wrong with this ad?!

(1) "estrogen equivalent of duct tape" -- ewwwwwww that just makes me cringe angrily

(2) yes, who wears hose anymore?

Other bad assumptions:

(3) women wear nail polish, and think about it a lot

(4) women wear dresses

(5) women cook dinner

On the other hand,

"Bacon: because it's really fucking good" is genius.

Tuesday, May 27, 2008 01:43 PM

the same way you sell anything else to a woman

Portray the man as stupid, bumbling, clueless, pudgy & immature. The woman flies in to save the day.

I saw a commercial the other day where the woman rapped her husband in the face with steel BBQ tongs. That's awesome, where do you want your divorce settlement check mailed?

Tuesday, May 27, 2008 01:57 PM

Omg, the website is pretty tragic-amazing

So I went to http://theotherwhitemeat.com/porkand/, which is the website for this advertising campaign.

In addition to nail polish, you can also pair pork with:

pilates

the hairdresser

ink blots

the little black dress

jeans

haiku

ringtones

Each pairing results in a video of a fat old-ish white male chef ("the sensitive butcher") talking about how pork is like pilates (both lean) or the little black dress (both can be accessorized). Hairdresser: "nothing changes your outlook on life like a new do and a splash of color."

Barf.

Tuesday, May 27, 2008 02:27 PM

Right on, melthough

My first thought was "Why would anyone want to associate their food with nail polish?" That's just not appetizing. Whatever anyone wants to say about tricks advertisers use to appeal to women, put that aside. It's first and foremost a bad ad! Cannibalism and nail polish. Yummy! Where's Wilbur?

Tuesday, May 27, 2008 02:46 PM

Wow

I agree with every post here! Never thought that would happen ; )

I agree, "Bacon: Because it's really fucking good" is sheer genius.

I don't own nail polish.

I have a pair of cotton stockings. I wear thigh-highs but they're generally made out of cotton as well (www.sock-dreams.com) - I'm addicted to this site. But that's besides the point, eh?

I can't stand most pork products. Bacon and ribs if done really well. Actually, I think because of Cat's posting, I'll go buy something tasty for dinner. Not because of an ad that reminds me more of the zombie apocalypse than dinner!

Overall, just ew.

Tuesday, May 27, 2008 02:48 PM

Addendum

I forgot to mention another website. Nothing to drool over like amazing socks, but rather more scary ways the pork industry advertises:

www.pork4kids.com

Nope, not joking.

Tuesday, May 27, 2008 06:13 PM

Electro Robot, you are so predictable

And contrarian. Just about every post so far is about how the ad is unconvincing and out of touch. So how is this selling to women? You don't have to answer, I think you like to come here to play, and for you, play is nasty.

Tuesday, May 27, 2008 06:24 PM

meat products industry

"There's something about advertising that I just love. I think it's the challenge of figuring out how to take a product that is not that inherently interesting (toilet paper, plastic sandwich bags), and sell it to a specific group of people." - Catherine Price

Gee, Price loves the pandering arts created by and for morons. Who would have guessed there was such camaraderie among those who become tabloid fluffers who might easily have been selling pork, and vs versa.

BS and Price are in the grand scheme of things one step below the pork advertising industry. At least they're selling pork. What's BS hawking? Virtual red meat perhaps.

Tuesday, May 27, 2008 06:32 PM

another genius BS fan

"I agree, "Bacon: Because it's really fucking good" is sheer genius." - panders

Clearly another example of a BS reader who comes to Salon for the empowering feminist writing so as to shatter the glass ceiling in this misogynistic world.

We can only thank Price for taking time away from writing the Great American Novel and her usual hard hitting investigative journalism, to empower her audience on vital issues such as pork advertising awareness.

Most Active Letters Threads

533

The crazy, irrational beliefs of Muslims

Tom Friedman explains the real problem: stupid Muslims think the U.S. is about war and aggression.
431

The face of rotted Washington

Evan Bayh demands more debt-financed war - fought by others - while boasting that he's a stern "deficit hawk."
249

Obama's exceedingly familiar justifications for escalation

The "new" approach to Afghanistan touted by White House officials seems quite old
195

Bigotry wins in Switzerland

By voting to ban the construction of minarets, Switzerland apes the most extreme intolerance in the Muslim world
134

Facebook, the mean girls and me

At 34 years old, I finally feel like a popular seventh-grader. How sad is that?

View all »

Letters Help

Currently in Salon