Letters to the Editor
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Likability
Voting for someone you think will make you seem more likable to your friends, coworkers, and romantic interests is also a problem with this kind of bias. I know a number of white people who are/were pro-Barack so they could essentially proclaim "I'm not a racist! - aren't I wonderful." They know next to nothing of where he stands on issues.
Many of those people are now fielding questions about Barack's pastor that they aren't prepared to answer because they never fully understood their own feelings about racial issues to start with, only that it's totally uncool to be racist. Better to know more than that.
Even more disturbing is to see women acting like it makes them seem sexier to men (and more powerful to other women) if they hate Hillary. One of our local news anchors would thrust out her large bosom and slowly shake her head every time she mentioned Hillary for a while. She's toned that down a little now.