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It's only in the United States, and even here, only in some portions that cunt is really considered an awful word.
Even at Broadsheet, some Broadsheet staff feel perfectly fine using the word cunt. Cunt. Just say it. It has a nice, rough, sensual feel to it. It positively just oozes and reeks of sex.
And other Broadsheeters are so skered of it they have to refer to it as the c-word. And let it overpower them. They are helpless before teh c-word. Reduced to infants.
It's just a word.