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hmm
I dunno, I haven't gone to the site (i'm still at work, and they're still breasts after all...I don't know if I really feel like getting into a discussion about the deeper implications of the site should a superior walk by ;). But it seems to me that a large part of the appeal is simple playfulness.
Which is, you know, okay.
So many illness awareness campaigns are so damn serious all the time. Don't get me wrong, cancer is obviously serious, but who's to say you can't raise awareness about self-exams AND have a laugh at the same time?
A few years back a friend's band was part of a benefit concert for breast cancer awareness called..."Rockers for Knockers", which just killed me (and proved to be a very successful night if I recall.)
anyways...