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No one here is denying that Sir David King has made valuable contributions to the cause of fighting global warming. And we understand that he was trying to make a point about how our society should discourage wasteful consumption rather than encouraging it. Nevertheless, he chose to make his point using sexist language which reduces women (in his mind) to being passive, and at the same time makes them (paradoxically) responsible for the behavior of men. That is unfortunate, and that is what this article is about.