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Tonka trucks are made for boys!
The makers of the Rose Petal Cottage are at it again, with an ad campaign about what it means to be a boy. Warning: No laundry is involved.
Catherine Price [2007-10-30]

  • Boys Gone Wild

    Little boys do tend to more wild than their little girl counterparts. Just look at the higher rates of ADHD and other school issues (such as not finishing high school or not going on to college) among boys. Is it genetics, testosterone or how they're raised? I don't know.

    But I don't see what this has to do with trucks.

    You can calmly drive your truck down the hallway or you can use it to smash everything in sight.

    As someone who had Tonka trucks as a little girl, when I saw this commercial it pissed me off. How dare you tell me what I toys I can and cannot play with?!

    It also strikes me as a bit stupid. Why would you want to try to turn 50% of the toy demographic away from your product? Did Hasbro get a new ad agency?

    -- mizbinkley
    [Read mizbinkley's other letters]
    Tuesday, October 30, 2007 01:01 PM
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