Letters to the Editor
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"if there's demand, there will be production..."
Yeah, right.
The "males in marketing" at Kimberly-Clark didn't see any demand for inexpensive, mass-produced, highly absorbant, disposable bandage material until WWI.
And then the war ended suddenly and they had a bunch of this stuff left over.
And then the Red Cross nurses working in the trenches pointed out that approximately a third to a half of the adult population bleeds copiously 13 weeks a year.
And they still needed two years of convincing before Kotex hit the market in 1920 and became an overnight success.
(87 years later, Kotex is still the world's leading brand of sanitary pad.)