Letters to the Editor
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where the boys are...
Hey, if it works to get otherwise uninterested girls interested in math, more power to her. This book was written for 12-13 year olds, for heaven's sake. It's just to get them jump-started.
As another poster pointed out, in order to spark teenage boys' interest in poetry, teachers point out that Andrew Marvell's poem "To His Coy Mistress" is about a guy trying to get laid. (It isn't all it's about, but it's a start.)
And there are plenty of theologians out there who initially read the Bible as teenagers looking for the dirty parts.
(Did McKellar capitalize on the boy-craziness of many girls that age with statistics about the number of males versus females in math-heavy college majors? If you want to meet an eligible, heterosexual man in college, look in the math/ science/ engineering departments...)