Letters to the Editor
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condoms make you cool
Saw the add. Thought it was hiLlarious. But, to be serious for a moment-the meta-message of this advert is that condoms make you cool/more attractive/more likely to score.
This core message has been used with astounding success to sell beer/soda/cologne etc. The only difference here is that the product being sold has some actual relevance to sex. Frankly if Trojan is as successful at selling this message about condoms as are domestic beer companies at selling tasteless hop-flavored pisswater, than I say GOD BLESS.