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CBS did not hire Couric to rescue their nightly news broadcast (that was merely a potential bonus). They did it cripple the Today Show and give CBS This Morning a chance to grab some significant audience share for the more profitable show.
CBS might actually end up way ahead on this deal if they can somehow move Couric off the CBS Nightly News and still keep trapped in her contract so she can’t go back to NBC. Then they can bring in someone who will actually boost ratings (man or woman).