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In response to the poster above who thinks that the programs are moneymakers due to ads -
The reason for advertising might not be that the programs themselves are moneymakers, but more that the ads are effective in reaching women who actually have the money to pay - women with insurance, or with sufficient personal funds. Poor women probably go to whichever hospital is closest, while women with more social/financial capital can make a choice as to which hospital they go to. By advertising, the hospital may attract enough paying women to defray the cost of those women who would go to the hospital anyway. A program that would have been a HUGE money loser might be turned into one that is only a slight money loser, which, if you're going to have the program at all, is a better proposition.
