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There are plenty of software programs out there now to assist you with tracking your cycle, and can even predict, with some accuracy, when you are ovulating and when your period will start. It's VERY straightforward, programmatically.
And the software is handy. I'm sterile (by choice), but I still want to know when I need to break out the tampons, and when to take my evening primrose oil and such (take it the week before my period to help ease the pain). I have a little application on my PDA, which means I can easily predict when I'm going to get it, so I can plan when to have my annual pap smear (you want it right around when you ovulate). And once you've got the baseline data, if you're even somewhat regular, it's accurate--I've double-checked, as I can tell when I ovulate rather easily.
As for a secret tampon compartment--excellent idea, bring it on! Receipe file--hey, there are times I'm at the store, wanting to cook something, but have no idea what ingredients I need, in what proportion. Could come in handy.
Pastel colors? Some people like 'em. Whatever. If they had lavendar, that's a shade of purple, I'm happy.
And small size--hey, the smaller, the better. I carry small purses so I don't weigh down my shoulder and give myself a neck ache/headache. I don't want my phone and PDA to be the same device, they're too awkward to use. So small==good.
And Japanese==kawaii. I've got three words that sum that up. Hello. Kitty. Vibrator.
This is one article I really don't agree with.