Any other cancer than breast and maybe then I'll complain.

While mixers and vacuums aren't always purchased by girls, I do like a clean house and I cook too, I would love a Dyson and if I could afford to buy one it would also be nice to know that part of my selfish purchase is going to help someone else. Plus I need a mixer, but can't have one cause right now I don't have the space in my tiny kitchen.

When companies donate profits or merchandise their ultimate goal is to get and retain more customers, which is why the makers of power tools aren't going to try to woo women, and why there won't be pleas for breast cancer donations during ESPN, because on a percentage basis, men buy power tools and watch ESPN.

So yes, a company who is mainly targeting women will sign on to donate money for the cause, then those women will remember that Mattel or Dyson or KitchenAid gave money to breast cancer causes and will be more likely to buy that brand over another when making future buying decisions.

You made the freaking Broadsheet pink, women like pink, big deal.

Please let us know when there is a shop for lukemia, shop for prostate cancer cause. At least women and the companines that profit off women are willing to return a little something.

I've never understood the phobia that so many feminists have about pink. It's a color, not a political statement. I happen to like pink, and it suits my coloring a lot better than the ubiquitous black or red, so I wear it quite often. It hasn't stopped me from working in a male-dominated field, or supporting myself in my career, or doing anything else I've wanted to do.

I don't think women with breast cancer are supposed to use their pink Kitchen Aid to make cookies in between treatments. It's a way for Kitchen Aid to show their financial support for breast cancer research (and presumably get more sales from women who want to support a socially responsible company). If we were all logical, we would donate money to breast cancer research directly, instead of doing it indirectly by buying more expensive pink items. But people aren't logical - otherwise people wouldn't go to fancy fundraiser dinners, or fundraiser golf tournaments - they'd just write a check and save the charity the cost of putting on the event. But people are more likely to give to charity if they can "give" to themselves at the same time - either by going to a fancy dinner or buying a nice mixer that they've been wanting. That's not limited to breast cancer fund raising - or just to women.

The bigger scandal is companies that try to fool concerned buyers by selling special pink items and then give little or none of the profit to breast cancer charities. Don't assume that just because something is pink, it's supporting breast cancer. Check the label.

On the one hand, I like the idea of purchasing something I need anyway and part of the money going to cancer research. I've been known to do it with toilet paper, though I couldn't tell you off the top of my head which brand it was that was doing it. (I'm not nearly materialist enough, I guess.) But while I have nothing against pink as a color, I wish the companies would just donate the proceeds in general, not just for the pink merchandise. I like some things pink. A mixer is not one of those items. Pink does attract attention to the idea, but if they'd offer the same deal on something in a normal color, I'd be more apt to go for it.

It really is an awesome vacuum cleaner. 14-foot extension tool, HEPA filter, and every part of it is removable and washable. And it's not godawfully heavy and it has no bags to replace and it's actually good at cleaning stuff.

But mine is purple. Breast cancer awareness is great and all, but I would not buy a pink appliance for any reason whatsoever.

Who decided that pink is the color of breast cancer awareness? Me personally, I *hate* pink (though must grudgingly admit that the color doesn't look as bad on my baby girl as I feared.) I'd gladly buy stuff I was going to get anyway to fund breast cancer research if it weren't for the fact that all the crap is *pink.*

Maybe guys can get stuff for prostate cancer in baby blue and then I can buy a nice set of screwdrivers for prostate cancer awareness or something. Blue is one of my favorite colors. Pink, however, sucks.

I hear Remington will donate a percentage of their profits to the erectile dysfunction fund if you buy an oversized handgun.

If you don't want a Breast Cancer Barbie, then don't fucking buy one.

If you don't support merchandising that supports that cause, then don't buy the merchandise.

But I demand that you do something besides sit on your fat ass doing nothing but bitching, sniping, complaining, and fucking whining about something good, done for a good cause, that in no way whatsoever affects your ability to lead a happy and productive life.

You're a hack, and Broadsheet is practicing the worst kind of faux feminism: the derisive, divide-and-conquer, UMC mocking everyone else kind.

Shut the fuck up until you have something a value to add to the discussion.

There is nothing wrong with Pink. I like pink, I'm wearing pink right now. What's wrong is the notion that if something is for women, it should come in pink, because that's what we respond to. Sorry, I'm not 4 anymore, I can think beyond pink. Everything from kitchen appliances to books (check out the "chick lit" titles in a bookstore - overwhelmingly pink covers) to ribbons to the walls in stores. Are women so simple minded that we can only respond to one color (that happens to be associated with infants as well)? I think not.

Seems to be on balance, throwing your money away. Maybe it's time to look at another illness because all of this hasn't managed to make much of a difference. The US spends something like $20 billion a year on breast cancer research. Hell even the US army funds a program. Maybe it's time to look at a less glamorous disease like colon cancer or lymphoma or leukemia or heart disease in women.