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Tuesday, August 29, 2006 12:00 AM

An imprint of their own

Viking creates a new book imprint aimed at women.

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  • Tuesday, August 29, 2006 10:40 AM

    The landscape of my life...

    ...is probably similar in a lot of ways to Archer & Co.'s...except my kids have fur and my spouse is another woman. (Insert your favorite crazy cat lady joke here ). I work outside the home, knit in my leisure time, am a long-time cancer survivor, have a crazy schedule a lot of days.

    But I want to run screaming from any group that thinks it will capture the "landscape" of my life--and one that assumes I want to limit my precious book-buying $ to reading just that. I'm not reading only about gay/lesbian issues, nor am I reading only about cat issues or cancer-related topics.

    On my current reading list: Alastair Cooke's book about America during 1941-42, massage therapy texts, "Shadow Divers", "The Egyptologist" and assorted ghost stories.

    If they've done their marketing homework and feel they can read everyday American women within that age group, god[dess]speed. But I won't be surprised if it folds in a year or so--or publishes very niche-y tomes.

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