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Parents have been piercing their baby daughters ears, setting them up for a lifetime of needing to purchase ear jewlery since I can remember. There has always been sparkly nail polish and lip gloss for little girls, yes in Hello Kitty in the 80's; when I was 7 I had a friend who wore the peel off nail polish kind and I wanted to do it to and my mom said no. Plenty of parents buy dresses and shiny shoes for little girls to wear almost every day instead of just on special occasions as they do for boys. Plenty of parents start using their little girls as dolls to dress up in "pretty" clothes. This is just a new way for affulent parents to spoil their children, teach them vain habits that they learned or adopted growing up. Teach them money means status, to prove that status you must spend your money on worthless crap like makeup and designer clothes. Then you get older and you spend a lot on cars and homes and have no taste in art or culture. In short, plenty of parents teach their children to be followers but make them think they are the leaders. Or they throw their hands up in the air and say but she wants it and I'm helpless in the face of her whining and crying. Marketers are just taking adventage of the opportunity vain or spineless parents provide them as they always have and always will.
If women want to waste their money on beauty treatments because they have that much extra I really don't give a shit. If a mom is so vain as to take her child to a day spa, she was going to teach that girl extreme vanity anyway, maybe with beauty pagents or constant you'd look better if... . It does come from a natural state of wanting to look nice, but with everything that's natural, some people do it to the extreme. I will never know these lttle shits and the assholes they will grow into because I don't hang out will people of such affluence they can afford a spa treatment for themselves and their child/ren.