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While waiting in line at the DMV last week, I noticed a masseuse in the building who offered classes in infant and toddler massage. I could not fathom an infant or toddler who would need a massage, outside of maybe therapeutic massage for a condition, in which case, probably a professional ought to be doing it.
My other concern with this is that it's habituating very young girls to an expensive habit. Imagine the cumulative money spent on spas if one starts at 6, instead of 20 or 40.