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As someone who has volunteered at a marine mammal facility and watched these training techniques up close, I can tell you that they are effective not only with husbands, but brothers, parents, and kids. I don't understand why people think it's so objectionable. After all, bitching, whining and nagging are not only annoying to listen to, they are draining on the person who does it. Positivity -- focusing on the things you or anyone does right as opposed to what they do wrong -- makes for a more pleasant day, and a better relationship. You feel better about your situation and your partner. Training is as much about the discipline of the trainer as it is instilling discipline in the subject. Why is this surprising or controversial or objectionable? Sure, it's an old idea, maybe one which doesn't gibe too well with a generation raised to believe that bitchiness, selfishness and a sense of entitlement are all part of a healthy self-esteem. But one thing is sure -- you can't argue with success.
