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Jan Stephenson tried this back when the LPGA wanted to be taken seriously for their golf; she was castigated for using sex appeal to promote the sport by her fellow golfers. Now the daughters of the serious women are out there, they are as much concerned about making serious money as about being taken seriously. That requires marketing (which was what Jan was trying to do). It requires viewers, sponsors, and galleries. Attractive actors, singers, and athletes garner better receipts then less attractive. Attractive golfers will garner better receipts then less attractive. Except to be seen on Sunday afternoon, the golfers have to have game too. Thanks to the 'Jans' of golf.
