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I've been watching almost religiously. I'm up at 6am to catch all 32 teams play at least once. However, this isn't about nationalism (I'm not rooting for the U.S. because well, they suck), this is about a sport I find exhilarating to watch, and the talents of players I highly admire. And yeah, there is eye-candy. You can't say I'm a chauvnist for drooling every time the camera zooms in on Zidane, can you?
I also don't believe this is a problem for the rest of the world. The fans in the stadiums are equally male and female. When I was in France watching the Europe cup, there were girls at the bar with their steak and frites dangling precariously from their forks everytime Theirry Henry got close to making a goal. We'd all scream "Aller! Aller! Aller!" or make collective sighs. Football is a fun sport to watch. And I intend of having fun, so don't call me between the hours of 6am and 2pm.