Letters to the Editor
This letter is associated with the following article:
-
smoking
The point of the editorial was pretty much what this ad campaign is doing. The argument was that we devote significant time/effort/money and are not afraid of "guilting" pregnant women about smoking. However we are very afraid of "guilting" postpartum women about bf'ing when the marginal risk/benefit is almost the same. It argued for an approach similiar to this ad campaign. Wish I could fine the article, it might very well by the scientific argument behing this ad campaign.