Letters to the Editor
This letter is associated with the following article:
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Narrow Target Audience
The ad targets men who (1) do not shave (2) are (or expect to be) involved with women who find men who shave more attractive and (3) find women who shave more attractive.
I'm not convinced that most men find shaved legs more attractive than hairier legs. I suspect that men who fret over others' leg hair are already more likely to shave their chin (and possibly leg) hair, and that men who don't shave their chin hair are still less likely to worry about others' leg hair.