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I've long been in favor of anything allows employees to integrate their work lives and their real lives. My experience has always been that the company that is willing to work with their employees - whether it's allowing a parent to care for a newborn onsite, take time off to care for a sick child without repercussions or (and I am not drawing a parallel with babies here) bring their dog to work - are the companies that succeed beyond expectations.
If you do the minimum possible for you people, they will do the same for you; if you go the extra mile for them you will probably find that them willing to go an extra two for you.