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Really: The gathering of statistics for advertising that is to be directed to a target audience is the ONLY end-use for this study that has any legitimacy.
To take the conclusions in this report and to then try to extrapolate some meaningful "social commentary" about gender differences is insulting--to both genders. And, as one letter-writer pointed out, the conclusions themselves seem to be based on preconceived gender biases (e.g., why is perusing a medical site considered to be "relationship-oriented", rather than "fact seeking," when women do it?).
