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Any woman who knows that she doesn't want to breastfeed shouldn't, period. I wouldn't see any point with trying to argue with anyone who felt that way. And it's certainly not a sign of fitness for motherhood.
However, what I think some women miss is that there are a lot of new mothers who aren't sure, or who have been given misleading information. For these women, the advice to "try breastfeeding" and get some good help (lactation consultants) is spot-on. If you try breastfeeding and change your mind--as many women do--you can always shift to the bottle. It doesn't work the other way around. So I would always advise women who are unsure to give it a try.
If you aren't unsure, however, there's no point. Go with what works, be a good mom, love your baby and cuddle him a lot.