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Women are the sexual gatekeepers, barring rape which is a small percentage of sexual reproduction. They select, reward, and enforce behaviors in men over the generations. Men who behave a certain way are sexually rewarded by procreation of offspring, even in this era of birth control.
It is clear that the man women find most attractive is the one that is pursued by many other women, usually due to an outgoing, flirtatious personality. This archetype is even more preferred than the male with obvious money/power/looks. The social nature of women "anoits" men with attractiveness, a social bias far more powerful in women than in men, who are generally more objective, although the social relativism is still significant.
Strangely enough, that archetype matches quite precisely your "Drama King".
Want to blame this on someone? Go look in the mirror.