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Wednesday, November 23, 2005 12:00 AM

Gender-coded holiday shopping

In the world of children's toys, it's still boys against girls.

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  • Wednesday, November 23, 2005 09:02 AM

    Not just Toys 'r Us

    What depresses me is that when I have been in children's stores in Berkeley -- a town that considers itself totally progressive and smart -- that the gender stereotyping is almost worse than at Toys 'R Us. Almost without fail one side of the store is filled with rockets, firemen and cowboys, while the other side is all ballerinas, princesses and butterflies. Pottery Barn Kids is so offensive I have a hard time entering it. Almost all of the home-making toys -- kid kitchens, mops and vacuums -- are in garish pink colors and are only on the 'girly' side of the store.

    And lets connect the dots here. This strict gender sterotyping that happens in the children's retail environment is TOTALLY related to the article from yesterday about how many women continue to quit their careers and stay at home to take care of the kids.

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