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I've sent them an email as well, explaining to them that they're also losing a customer who, as a middle-aged male, is never going to need the pill. Companies allowing this kind of personal leeway are, morally and practically, one step away from putting up signs that say "we don't serve coloreds". And if this thing really is codified in law, it's a damn stupid law that needs to be overturned smartish.
I also agree with the poster who said that the liberal billionaires et al should get their own chain going. It'd be great to have a socially responsible alternative to these places.