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My take on this is that both Ferber and Sears have been more towards the middle than people believed. Ferber has always said that crying it out is not for every problem and Sears has always said that on demand doesn't mean being a slave. I think they are both trying to focus on these statements versus their main arguments now.
That Ferber includes some non-crying sleep solutions is new, but Sears has always included how to wean night time nursing in his advice. ((Being a bfing mom of an all night sucker, I've used it))