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I'm a guy and my gut reaction to Broadsheet was that it would be irrelevant to me, not to mention a little silly. This was before I even clicked on it and I stayed away from it for a few visits until I was sufficiently bored and starving for new non-Plame/Alito information to consume.
I was pleasantly surprised by its relevance and non-standard focus(non-standard compared to my normal haunts). So, while my original take might speak to many of the critiques about packaging here I have to say I am surprised by the uproar. Much of the outrage here seems so undeserved.
Keep it up(not the outrage, the good work).