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What on earth were you thinking? It doesn't matter that you have a new Editor in Chief who wants to put her "stamp" on the 'zine. Have you done any surveys of your readership?
You say that the Broadsheet traffic is strong. Care to post your stats? (Before you do, check the user log to see how many of those hits immediately posted negative feedback.) If you're so enamored of the "Broadsheet" title that you feel compelled to use it somewhere on Salon, create a discussion group with that label.
The introduction to the section states that Broadsheet will be "taking the ladies seriously." Ms. Editor in Chief, listen seriously to your readers: We "ladies" already take ourselves, and each other, seriously. We don't need to read our news on the Pink Aisle next to the Barbie dolls.